About The Author
Robert F. Abbott, has published custom newsletters since founding The Newsletter Company in 1991. He has worked with clients in diverse industries, to help them plan, publish, and distribute employee newsletters, customer newsletters, and company newsletters.
With a Master of Business Administration degree, Robert brings a fresh new perspective to newsletters that emphasizes the importance of getting results.
He also publishes a free newsletter that supports his communication products and services. Published weekly and distributed by email, Abbott’s Communication Letter, provides ideas that help you lead and manage effectively.
Create reader-focused newsletters
The success of your newsletter depends on how well readers respond to the
requests and suggestions you make it it. A Manager's Guide to
Newsletters guides you — step by step — through the process of
creating a newsletter that gets results.
Selecting and presenting the right content
Some
content will help you get readers to respond, some won't (recipes, for
example, won't help unless you're in the food business). Our book
shows you how, and provides real-life examples from marketing,
employee, and member newsletters.
Manage a more effecicient newsletter
How much should a newsletter cost? How should a newsletter be managed
in a big company or organization? You'll find the answers to these and
other thorny administrative issues in A Manager's Guide to
Newsletters.
Extend the reach of your newsletter
You'll learn how to extend the
reach of your newsletter, by using it for media relations. Discover
the secrets of developing an effective relationship with reporters and
editors in a chapter dedicated to just this subject.
Assess your newsletter's effectiveness
Does your
newsletter get the response you want? Learn how to assess your
newsletter's value, both in a general sense, and by the numbers, using
just simple arithmetic. You'll also find out how to integrate your
assessments into the newsletter publishing process.
Order Your Copy Today! Only $19.99
