How to Create Newsletters that Get Results!

Order your copy of A Manager's Guide to Newsletters today!

"This book is filled with practical advice that will get you results, whether you’re prospecting for new customers or strengthening relationships with those you have now.”

Dr. Ralph Wilson,
Wilson Internet Services
Publisher of Web Marketing Today and Web Commerce Today


This Book Will Teach You How To...

About The Author

Robert F. Abbott, has published custom newsletters since founding The Newsletter Company in 1991. He has worked with clients in diverse industries, to help them plan, publish, and distribute employee newsletters, customer newsletters, and company newsletters.

With a Master of Business Administration degree, Robert brings a fresh new perspective to newsletters that emphasizes the importance of getting results.

He also publishes a free newsletter that supports his communication products and services. Published weekly and distributed by email, Abbott’s Communication Letter, provides ideas that help you lead and manage effectively.

Create reader-focused newsletters
The success of your newsletter depends on how well readers respond to the requests and suggestions you make it it. A Manager's Guide to Newsletters guides you — step by step — through the process of creating a newsletter that gets results.

Selecting and presenting the right content
Some content will help you get readers to respond, some won't (recipes, for example, won't help unless you're in the food business). Our book shows you how, and provides real-life examples from marketing, employee, and member newsletters.

Manage a more effecicient newsletter
How much should a newsletter cost? How should a newsletter be managed in a big company or organization? You'll find the answers to these and other thorny administrative issues in A Manager's Guide to Newsletters.

Extend the reach of your newsletter
You'll learn how to extend the reach of your newsletter, by using it for media relations. Discover the secrets of developing an effective relationship with reporters and editors in a chapter dedicated to just this subject.

Assess your newsletter's effectiveness
Does your newsletter get the response you want? Learn how to assess your newsletter's value, both in a general sense, and by the numbers, using just simple arithmetic. You'll also find out how to integrate your assessments into the newsletter publishing process.

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